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The next band that has had some influence is the Long Ryders, an L.A. band that tried, as Jason & the Scorchers did, to break the country taboos and make country a more open and authentic genre. Unfortunately, they failed to bring what we all expected them to bring in the 1980s. Like Jason & the Scorchers, they had this punk country influence. And then, the Ryders, along with the Del Fuegos, cut an ad for Miller Beer and it was all over (see the last embed video and go to 2:33). They instantly lost credibility.

In this video, notice how they channel Gram Parsons in their stage-wear:

The commercial that ruined the Long Ryders (at 2:33):

The Del Fuegos also cut a Miller commercial (and it ruined them too). For good measure, the Del Fuegos:

I just found it! The Del Fuegos and Miller:

Fuegos proper:

The reason the commercial did not work for either the Fuegos and the Ryders was because Miller was a popular beer, and the Alt country scene was against commercialization. The bands wanted to make money (living on scraps gets old quickly), and hence were enticed by Miller’s offer. The fans loathed crappy beer and praised musicianship and creativity. American beers represented none of that. Hence, the Fuegos and the Ryders became sellouts. RIP.

After the Ryders broke up, Sid Griffin (the leader of the Ryders) went on a hiatus and wound up with a new band called Western Electric. Here is an acoustic version of one song from that period:

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